In the past few years, charcoal has exploded in the world of skincare. In the world of earthy purifying wonders, charcoal is right up there with clay and mud. It’s been called the holy-grail ingredient and has been purging impurities since ancient times, thanks to its ability to attach to and absorb toxins. Activated charcoal draws bacteria, poisons, chemicals, dirt and other micro-particles to the surface of skin, helping you to achieve a flawless complexion.